King Juice Company, Inc. Enters the Ring in Partnership with WCW to Produce High Energy Fruit Drink Products in
Conjunction with WCW franchise


MILWAUKEE--(BUSINESS WIRE)--March 18, 1999--

Products to be launched May 1999

King Juice Company, Inc. has entered into a licensing agreement with World Championship Wrestling (WCW), a
Time Warner Company (NYSE:TWX), to produce High Energy Fruit Drink products. This agreement, orchestrated
by WCW's licensing agent, Leisure Concepts, Inc. (LCI), the licensing division of 4Kids Entertainment Inc.
(NASDAQ:KIDE), promises to help satisfy the public's demand for products based on the extremely popular WCW
franchise.

The line will be launched in May/99, and will feature King Juice Company Products: nWo POWER BRAWL(TM) and
WCW ATOMIC NITRO(TM).

The line will consist of 8 flavors of high-energy carbohydrate fruit drinks. The drinks will be packed in a custom 18
oz. plastic bottle and each label will feature one of the WCW/nWo superstars.

"We're really excited about working with WCW," said Mr. Tim Kezman, Vice President of King Juice Company. "This
is an excellent opportunity for King Juice Company to broaden our base with one of the world's most recognized
and exciting brands."

WCW has built a spectacular franchise through its top-rated television programs featuring athletes who are
superstars in professional wrestling. The heated rivalry between WCW, nWo Hollywood and nWo Wolfpac (the two
renegade branches of the WCW), has caused an increase in television viewership. Currently, over 32 million people
watch the drama played out each week on such WCW programs as Monday Nitro, WCW Saturday Night, WCW Pro,
WCW Worldwide and Thunder. WCW also has 12 pay-per-view specials every year that consistently rank among
the highest rated events on cable television.

"We're proud to have King Juice Company on board to produce and distribute quality WCW merchandise," said
Casey Collins, Licensing Manager for WCW.

Milwaukee based King Juice Company, Inc. is a privately held bottler of branded and private label fruit juices and
fruit drinks. King Juice Company also specializes and is a leader in the production of hard core private label Sports
Nutrition Beverages and Supplements. Check out King Juice's Web Site @ www.kingjuice.com.

World Championship Wrestling, "Where the Big Boys Play," is a subsidiary of Turner Broadcasting System, Inc., a
Time Warner Company. WCW produces and markets television programs and live events featuring wrestling
superstars. WCW produces eight hours of original programming seen each week throughout the U.S. and in over
25 countries throughout the world. Check out WCW's Web Site at www.WCW.com and www.NWOwrestling.com.

Leisure Concepts, Inc. is a leader in the worldwide licensing industry, representing such prestigious properties as
World Championship Wrestling, Ninetendo, and the revolutionary Ninetendo 64 Video Game System, Nintendo's hot
new game and animated series, Pokemon, Comedy Central. The television series are syndicated in the U.S. by the
Summit Media Group, the media buying and television syndication arm of 4Kids Entertainment.